Strategic Finance. Real Results.
Fractional Finance for Consumer Brands
Decision-ready financials. Strategic guidance. Deep consumer goods expertise. Cashflow expertise built from operating inside high-growth brands. A turnkey finance department designed to execute faster and smarter.
Financial services built entirely around
CPG and cashflow
About Us
GreenSpark can serve as a full, turnkey finance team or step in to support specific functions based on your needs. Some brands engage us for end-to-end financial leadership, while others work with us for CFO-only support, accounting-only, or targeted execution during critical growth phases.
Services
Fractional CFO
True financial leadership not advisory
Strategic Leadership
Our principal team has advised and operated over $1B+ in annual consumer brand revenue. We apply proven best practices and help you allocate budget efficiently so execution actually drives outcomes to enhance growth and not waste money. Exactly how an internal CFO would while not having the overhead.
Capital Strategy & Banking
Optimizing capital is our top priority. So depending on your goal, that may mean lowering interest costs, increasing liquidity, reducing personal risk exposure, or all of the above. We run lender and banking processes end-to-end and translate complex finance and banking concepts into clear, practical decisions for consumer businesses.
Cost Reduction
We identify, evaluate, and execute cost-reduction initiatives across vendors, suppliers, lenders, and internal spend. This includes negotiating terms and running RFP processes – exactly how an internal CFO would operate.
Restructuring
Lender pressure is common in CPG – even for healthy businesses. We help navigate lender conversations, planning, and restructure capital when needed. With deep expertise in structured credit, cashflow, and CPG, we specialize in situations where growth and liquidity are out of sync.
Services
FP&A built for execution.
Financial Modeling
Our models are built specifically for consumer businesses, using bottom-up, data-driven inputs. These are private-equity-grade models currently used to manage billions in consumer brand revenue. Inputs tie directly to operational actions, and outputs are summarized into clear, decision-ready insights.
Customer Lifetime Value (Profit-Based)
LTV is the oxygen of a brand. We calculate LTV using contribution profit, not revenue, which is often misleading. This approach shows how much real cash is returning to the business and how aggressively you can reinvest in growth.
Unit Economics
You can’t grow your way out of bad unit economics. We analyze, monitor, and pressure-test unit economics so you can negotiate confidently, avoid margin erosion, and scale sustainably.
Services
Process Design & Implementation
We design accounting processes specifically for consumer brands – from systems and workflows to a CPG-optimized chart of accounts. Everything is built to stay lean, accurate, and scalable, with zero ambiguity.
Our systems also support one-click exports into Excel with enhanced, investor-ready reporting, including omnichannel P&Ls. That same underlying data can be one-click integrated directly into your financial models, ensuring accounting, reporting, and forecasting stay fully aligned.
Inventory Accounting
Inventory accuracy is critical to unit economics and decision-making. We handle complex SKU-level inventory across supply chains so your financials reflect reality – without you having to think about it.
Cash Reconciliations
We reconcile cash across omnichannel sales, fulfillment, and wholesale. Errors here can create tax, audit, or exit-readiness issues. We ensure nothing is missing – because you can’t recover cash you don’t know is gone.
AP / AR
We clean, reconcile, and manage payables and receivables to maintain a clear, reliable ledger. CPG businesses move fast – we make sure nothing slips through and that you get paid.
Services
Cashflow & Liquidity
Where strategy meets real-world execution
Cashflow Forecasting
This is our core strength. We connect accounting, FP&A, and CFO strategy using proprietary technology to manage who to pay, what to pay, how to pay, and when customers actually pay. We deliver clear, actionable recommendations so you don’t have to live inside spreadsheets.
Creative Cashflow Planning & Management
With the right data and tooling, we help brands break out of cashflow “chicken-and-egg” cycles. Our approach allows us to plan creatively, avoid liquidity traps, and navigate tight situations before they become problems.
In CPG, cash is the lifeblood and customer LTV is the oxygen.
We help CPG brands optimize both to align liquidity, capital, and growth so the business can scale without breaking.
Testimonials
Wouldn't have been possible without GreenSpark at the helm of it all.
It’s been an absolute game changer for my business. The innovative approach to operationalizing cashflow allowed me to see constantly-moving tactical levers I never knew existed. I keep the GreenSpark cashflow system pinned on my browser which has enabled me to take a data-driven strategic approach to every single payment.
It’s so powerful to see all the details and allows me to easily control the cashflow across my entire business so that I can focus on increasing customer LTVs.
See if GreenSpark is a fit
If you’re running a growing consumer brand and cash flow feels tighter than it should, let’s talk.
No hype. No decks for the sake of decks. Just decision-ready execution.