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Premium Pet Food Brand
Client
Confidential Client
Timeline
7 months
Services
Fractional CFO
The Challenge
This emerging pet food brand was scaling rapidly through DTC and select retail partnerships. Revenue was growing, but cash was getting tighter. They couldn’t predict when they’d run short, and inventory decisions were based on gut feel rather than data. The founder knew they needed financial rigor to support a Series A raise.
Key Issues
- Revenue growing 15% month-over-month but cash runway decreasing
- No visibility into when cash would run short
- Inventory purchases based on gut feel, not data
- Needed to prepare for Series A fundraising
- No clear understanding of unit economics by channel or SKU
Our Solution
We stepped in as fractional CFO and built a complete financial infrastructure. This included a 13-week cash forecast updated weekly, SKU-level profitability tracking, and a financial model that connected inventory purchases to cash needs. We also restructured their chart of accounts to give better visibility into channel economics.
Our Approach
1
Week 1-2: Discovery & Assessment
Conducted full financial audit, mapped processes, identified gaps in reporting and forecasting capabilities.
2
Week 3-6: Foundation Building
Built comprehensive financial model with scenario planning. Implemented 13-week cash forecast. Restructured chart of accounts for better visibility.
3
Month 2-4: Optimization
Analyzed SKU-level profitability across channels. Identified margin improvement opportunities. Optimized inventory purchasing based on data.
4
Month 5-7: Fundraising Preparation
Created investor-ready financial materials. Built projections and scenario models. Supported due diligence process through successful Series A close.
The Results
30 Days
Reduced cash conversion cycle
Improved payment terms with suppliers and optimized inventory turns
8%
Gross margin improvement
Improved payment terms with suppliers and optimized inventory turns
$10M
Series A raised
Strong financial story supported successful fundraise
5x
Revenue growth
Scaled from $5M to $25M while maintaining profitability
Key Outcomes
- Weekly cash forecast with 95%+ accuracy
- Data-driven inventory purchasing decisions
- Improved gross margin from 42% to 50%
- SKU-level profitability tracking across all channels
- Successfully raised Series A with compelling financial story
- Built financial foundation for continued scale
They didn't just hand us a model. They owned the cadence, pressure-tested the assumptions, and helped us make decisions week by week.
— Founder & CEO
See if GreenSpark is a fit
If you’re running a growing consumer brand and cash flow feels tighter than it should, let’s talk.
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Just decision-ready execution.